The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes come labelled with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes much easier to read. The number carried in a model name gives the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve. That single fact is worth more in practice than any amount of styling copy, and it is the spine of this explainer.
The convention reaches well beyond the flagship. The list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals give it away, because nobody writes 15.75 unless the figure is meant to be read literally. Below: how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are deciding between two sizes of the same bag.
The rule in plain terms
Take the number in the name, add the word inches, and you have the width. That is the whole system, and it holds consistently enough across the numbered families to count as a rule rather than a accident. It is unusually honest labelling, because it removes the gap between what a size sounds like and what it measures. A Small at one house can be larger than a Medium at another, yet ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, therowbags.net the comparison becomes arithmetic rather than guesswork. It also explains how the brand can run four sizes of a single silhouette without creating confusion.
| Model name | The size number, as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Name gives the width; measurements not listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width from the name only |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive piece; not listed officially |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number will not tell you
Width is one dimension of three, and the other two do not scale with it in any predictable way. Line up the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. What moves is the height, up by two inches, and the width, up by the same. What that means in use is that a size up adds a taller opening and more length rather than extra depth. If you expect the 12 to hold twice what the 10 holds, the difference will be less than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to make up the difference. Interior fittings are different too: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details govern how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to understand it.
The one that bends the rule: the Margaux Shoulder 12
There is one current model that breaks the pattern, and it is better stated clearly than left quiet. A twelve sits in the name of the Margaux Shoulder 12, but the brand gives its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal outside measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson carries over: treat the number as a starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as a guide rather than a measurement.
What each width holds in practice
Most guides skip the step that does the work, which is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick affair, which is where the Sofia 8.75 and the small clutches belong. At ten inches you have the standard small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins taking a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Width lifts the price, but material moves faster
Price follows size, but not as closely as you would expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a considerably larger step for the same two inches. Bigger leaps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The unnumbered bags
Plenty of the line sits outside this system, and mixing the two conventions is where the confusion starts. The Park Tote family uses words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are shorthand for orientation, typically read as north-south for taller shapes and east-west for wider ones.
How to turn inches into a decision
The practical value of a literal sizing system is that you can test it before you buy. Measure a bag you already own and like, and compare its width to the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for the soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement implies. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. The actual choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.